For independent tango brands
Sell through Points of Tango. Launch your own Shopify. Grow with one commerce team.
Choose your growth path
A maker with a working store needs a different service from a brand that still needs its entire commerce foundation. Our plans keep those needs separate and let them work together.
Marketplace distribution
We turn your catalogue into a polished brand edit inside the specialist marketplace, connect it to discovery and manage the agreed commercial flow.
Independent brand commerce
We build the store around your brand and can operate the same connected growth system we run for established ecommerce clients.
Route 01 · Points of Tango marketplace
Every marketplace plan gives the brand a real commerce presence. Higher levels add more frequent merchandising, visibility and hands-on commercial operation.
A low-friction first listing
22% marketplace commission
A credible first presence for makers that want to test specialist demand without committing to a monthly service.
Best for: a small, launch-ready catalogue and a brand able to fulfil orders reliably.
Ongoing marketplace growth
17% marketplace commission
The balanced marketplace plan for brands that want active merchandising, better visibility and a regular performance rhythm.
Best for: established makers with new products, seasonal launches or a growing international catalogue.
Editorial visibility
15% marketplace commission
A priority edit for brands ready to support launches with stronger storytelling, campaigns and recurring commercial attention.
Best for: distinctive brands with campaign-ready content, reliable stock and international ambition.
Marketplace commission applies only to Net Product Sales completed through pointsoftango.shop. Catalogue preparation, photography, samples, shipping, duties, payment costs, returns and advertising are scoped separately when applicable.
Route 02 · Marketplace plus your own Shopify
The brand owns its Shopify store and customer relationship. Points of Tango builds and operates the agreed system, while marketplace commission remains limited to sales through pointsoftango.shop.
A complete commerce foundation
15% commission on Points of Tango sales only
A polished independent Shopify store plus marketplace distribution, built for a brand that needs the foundations done properly.
Best for: makers moving from social media, a legacy site or manual selling into owned ecommerce.
Store plus connected growth
12% commission on Points of Tango sales only
An owned Shopify store connected to the acquisition, lifecycle, content and reporting systems needed for repeatable growth.
Best for: brands with enough margin, stock and content to operate multiple growth channels consistently.
Full growth operating system
10% commission on Points of Tango sales only
A flagship commerce transformation with an ongoing team for paid acquisition, lifecycle, content, automation and executive control.
Best for: ambitious brands treating ecommerce as a managed growth channel, not a one-time website project.
Shopify subscription, domain, paid apps, payment processing, advertising media and third-party production are paid by the brand. Setup and monthly scope are confirmed in a written proposal before work begins.
Plan comparison
The matrix separates marketplace distribution from owned-store work and from ongoing growth operation. Final scope still depends on catalogue size, markets and channel readiness.
| Capability | Start | Mkt Pro | Featured | Launch | Shop Pro | Partner |
|---|---|---|---|---|---|---|
| Points of Tango brand edit | Included | Included | Included | Included | Included | Included |
| Marketplace checkout and order coordination | Included | Included | Included | Included | Included | Included |
| Catalogue merchandising | Quarterly | Monthly | Priority | Monthly | Priority | Managed |
| Editorial and campaign visibility | — | Campaign | Featured | Campaign | Priority | Priority |
| Independent Shopify store | — | — | — | Included | Included | Flagship |
| Theme, catalogue and market launch | — | — | — | Launch | Custom | Flagship |
| Analytics, pixels and attribution | Marketplace | Marketplace | Marketplace | Setup | Ongoing | Managed |
| Google Merchant and Shopping | — | Add-on | Add-on | Setup | Included | Managed |
| Google Ads | — | Add-on | Add-on | Add-on | Setup + report | Managed |
| Meta catalogue, pixel and Ads | — | Add-on | Add-on | Pixel setup | Catalogue + report | Managed |
| Klaviyo lifecycle | — | Add-on | Add-on | Welcome | Core flows | Advanced |
| Content and social operation | — | Campaign | Monthly edit | Launch kit | Calendar | Managed studio |
| CRM, alerts and automations | Order routing | Reporting | Reporting | Core alerts | CRM + flows | Command center |
| Commercial and performance review | Quarterly | Monthly report | Monthly review | Launch review | Monthly | Executive |
Included means the capability is part of the standard starting scope. Priority, campaign, setup, ongoing and managed describe the service level; add-on work is quoted before execution.
The complete operating stack
This is the system behind our highest service levels. We activate only the modules that fit the brand, its economics and its ability to fulfil demand.
Shopify architecture, theme, products, variants, collections, markets, imports, photography workflow, merchandising and SEO/GEO product content.
Shopify · Catalogues · Markets · Search · CROMerchant Center, Shopping feeds, Search and Performance Max foundations, budget controls and product-level performance reporting.
Google Ads · Merchant Center · GA4 · Search ConsoleCatalogue and pixel health, campaign reporting, Instagram publishing, audience journeys and campaign-ready product content.
Meta Ads · Instagram · Facebook · PixelWelcome, cart, checkout, post-purchase, repeat, VIP and winback journeys with consent-aware email and messaging.
Klaviyo · ManyChat · Email · WhatsAppOne source asset adapted into product stories, carousels, reels, stories, Shorts, blog drafts and campaign creative with approval before publication.
Instagram · YouTube · TikTok · Blog · AI creativeShopify sales, attribution, paid-channel performance, organic Instagram, search visibility, behaviour analytics and conversion opportunities in one review rhythm.
Shopify Analytics · GA4 · Clarity · Organic analyticsCustomer profiles, repeat and VIP segments, lead capture, WhatsApp-ready contact routes, deduplication, follow-up tasks and recovery opportunities.
CRM · Segments · Leads · Customer 360Order events, alerts, status visibility, content queues, catalogue workflows and controlled automations that keep durable records.
Shopify webhooks · Automations · Alerts · Audit trailAd spend, operating costs, channel contribution, revenue-share reporting, approvals, next actions and an executive view of what deserves attention.
Profit view · Expenses · Approvals · LifeCloneAIHow we work
We do not connect every tool on day one. We establish the commercial foundation, verify the journey and then add channels that the brand can support.
We review products, margins, markets, stock, fulfilment, photography, existing store data and growth goals.
The proposal defines what Points of Tango operates, what the brand supplies, service levels, costs, approvals and launch criteria.
We structure the marketplace edit and, when selected, the independent Shopify store, analytics and lifecycle foundations.
Products, mobile journeys, checkout, policies, pixels, notifications and handoffs are checked before public promotion.
Monthly plans turn real performance into merchandising, campaigns, retention work and approved next actions.
Commercial clarity
Each revenue stream and operating responsibility is separated so a brand can understand what it owns, what it pays and where commission applies.
Commission applies to Net Product Sales completed through pointsoftango.shop after discounts and refunds. Taxes, shipping, duties and other pass-through charges are defined in the vendor agreement.
Sales completed in the brand's independent Shopify store belong to the brand. Points of Tango does not charge marketplace commission on those sales.
Shopify plans, domains, paid apps, payment processing, advertising media, samples, shipping and third-party production are separate unless the written proposal explicitly includes them.
Budgets, paid campaigns, major catalogue changes and customer-facing automations follow the approval rules agreed with the brand and are recorded before execution.
Questions before you apply
No. Marketplace plans can work with a launch-ready catalogue and reliable fulfilment. If you need an independent store, Shopify Launch, Shopify Pro and Commerce Partner include that path.
The brand owns its Shopify account, domain, customer data and store revenue. We receive only the access required to build and operate the agreed scope.
No. The percentage shown applies only to eligible Net Product Sales completed through pointsoftango.shop.
The standard model keeps inventory, fulfilment, tracking and product-return obligations with the vendor while Points of Tango coordinates the agreed marketplace customer journey. Any different model must be written into the proposal.
No. Campaign setup, reporting or management is included only where the plan says so; advertising media is funded separately by the brand and budget changes require approval.
A marketplace launch can often take two to four weeks after complete catalogue and brand material are approved. A Shopify build usually takes four to ten weeks depending on catalogue, markets, integrations and content readiness.
Yes. The six-plan structure is designed for that. We review readiness and economics before adding more channels, automation or monthly operating scope.
Brand application
Share your current catalogue, market and preferred path. We will review fit before confirming scope, responsibilities, timeline and a final proposal.
Every application receives a human brand review.
